Fractional Chief Marketing Officer
Hello there, I'm Robert.
Your extra marketing brain,
your sidekick in the shadows,
on demand.
AI does the heavy lifting.
I make the calls.
Small and medium businesses can't afford to hire a full marketing department, and shouldn't have to.
Most owners are brilliant at their craft and stretched thin on marketing. They don't need an agency, a retainer and three account managers. They need one senior person who decides the direction and then does the work.
The speed of AI. The judgement of a senior marketer.
Most owners type one prompt into an AI program and get generic results. I run up to five AI agents together to do the heavy lifting. Each has its own specialty, and each is given detailed instructions on how to work, sometimes a brief 2,000 lines long. Then I decide what is good enough to ship, and what becomes a standard for your brand. You get the speed of AI with the judgement of someone with real experience in AI, marketing, sales and customer service.
For each business I use a newly instructed private AI agent, exclusive to that brand.
Five disciplines. One partner. No hand-offs, no account managers.
Google Ads, content, email and funnels, measured against revenue, not vanity clicks.
Naming, identity, colour, voice and a brand guide your team can actually follow.
A clear plan you can act on Monday morning: who you serve, what you say, what comes first.
A senior marketer on call: the sounding board and devil's advocate for the owner.
Found on Google, cited by AI search, and built to convert. Fast and dependable because it is hand-built. This site is the proof.
20+ multilingual landing pages with structured data, plus Google Ads across NL and Spain. Spain converted near a third of the cost per lead, so budget moved there.
A full brand system and a hand built, zero dependency marketing site with an interactive menu. Three design directions, chosen by eye.
A complete brand identity with a 2025 style guide, a conversion focused booking site with embedded reservations, and a franchise pitch.
Luxury positioning developed across four concepts, each layering more depth, plus a bespoke high value proposal system for premium events.
The Your CMO site itself: built to be found on Google, cited by AI search, and to convert. Fast because it is hand-built. The clearest proof of the Websites service.
Optimizing the path from quote to paid invoice. Customer interviews map the real journey, then quotes and invoicing become one efficient system.
Tell me where the business is stuck. You leave the conversation with at least one idea you can use, whether or not we work together.